Welcome. We build performance running shoes that are flexible, low to the ground & offer a barefoot-like feel. Performance can be beautiful.
At SKORA, we view Real Running as running how nature intended. As the foot strikes the ground, contact is made at the mid/forefoot, not at the heel. Compare this to running in conventional running shoes, built with large amounts of cushioning, support, and significant heel-toe drop, resulting in heavy heel-striking. A more natural running style promotes a more efficient gait which helps reduce impact-related injuries. Run Real.
Running Revolution
There is indeed now a movement towards products that encourage more natural running form. Some call it “barefoot”, “minimal” or “natural” or “free”. If you look closely however, you will find many of these products are little different than the running shoes built and sold with “advanced technical features” for years. “Natural” shoes that have thick heels and TPU shanks? Proprietary technical cushioning systems? Doesn’t sound so “natural”, does it?
“Natural” shoes that have thick heels and TPU shanks? Proprietary technical cushioning systems? Doesn’t sound so “natural”, does it? At SKORA, we don't subscribe in hype or made-up running terms. We believe there is only one way to run that respects our bodies - simply put, it is Real Running. Nothing more, nothing less.
Run Real
Run Real is more than a statement, it is a way of conducting business. We believe that runners are smarter than most brands give them credit for. We are free-thinking and challenge conventional wisdom. We believe in common sense, rational principles and challenging the status-quo.
Where We Stand
Barefoot running is the transition point to barefoot-style running. Understanding how to run properly barefoot is essential to injury-free and enjoyable barefoot-style running. We recommend incorporating barefoot running at least once a week into your running routine to re-set that mind- body-feet connection.
At SKORA, we don't think our shoes are going to solve every problem or prevent every issue. Injury- free running is a part of a bigger puzzle. You'll need a comprehensive running plan which includes nutrition and a prudent training schedule that includes cross-training and proper equipment when needed. Run Real.
SKORA's attention to detail deliberately reduces the amount of technology "needed", recognizing the incredible efficiency of the human foot and capturing and encouraging our natural biomechanics.
At SKORA, we look at things differently. We believe that running shoes should be built to encourage running performance that is as biomechanically correct as possible, with minimal interference. Our footwear lets people run naturally. Run Real is our philosophy and we stand by it.
SKORA was founded in 2008 by ordinary runners that were tired of all the hype, and tired of the injuries that their traditional shoes were causing or aggravating.
SKORA is made by runners, for runners. Run Real.