This store requires javascript to be enabled for some features to work correctly.

Free Shipping for orders over $100 /// Free Returns for all orders.

SHARE YOUR STORY

Here's your chance to make a great first impression
Power of the Placebo

Power of the Placebo

The placebo effect is one of the most fascinating aspects of athletics. It takes that which should not work, adds in a sprinkling of faith from the user, and splits out improved performance. How this happens is a combination of a reduction in perceived effort (how hard something feels) and an...
Read more
Use disappointment as motivation

Use disappointment as motivation

  We all have bad runs, training weeks, or even whole training cycles leading up to a poor race. There are two ways consider poor time performances. You can look at it as a failure and get yourself down about it. You can look at it as a challenge and motivation to work harder. Let’s di...
Read more
2016 Fargo Half Marathon Recap

2016 Fargo Half Marathon Recap

    On May 21st I ran my first A race of 2016, a half marathon in Fargo North Dakota, USA. We’ll start with what I’ve done leading up to the event, then move into what proceeded immediately pre-race, then go into how the run went. 
Read more

I did X for Y days and this happened

Have you ever done a health or fitness experiment for a period of time? Making a drastic life change for a short period of time is a great way to instill new lifelong habits. Going 100% for a mere 30 days can make going 50% for the next year quite manageable. Below are some interesting experienc...
Read more
What To Do When You Can’t Run

What To Do When You Can’t Run

  First, don’t panic. You must understand that breaks are beneficial. Rest is when you heal, be this from physical injury or emotional fatigue. Next, know that coming back from a break, you’ll initially lose some fitness initially but when you get back to consistent running, you’ll bounce rig...
Read more
Grete Waitz

Grete Waitz

  Grete is a legendary athlete, who started as a promising young runner in Norway, became a world record holder, and went on to win the New York City Marathon nine times! On this date in 2011, Grete passed away from cancer. Below are some of our favorite quotes, to give you a peak into the typ...
Read more

SHARE BRAND OR PRODUCT DETAILS

Pair large text with an image to give focus to your chosen product, collection, or blog post. Add details on availability, style, or even provide a review.

SHARE BRAND OR PRODUCT DETAILS

Pair large text with an image to give focus to your chosen product, collection, or blog post. Add details on availability, style, or even provide a review.

Shop now

SHARE YOUR STORY

Your Bag

Subtotal

$0.00

Taxes and shipping calculated at checkout