From idea to conceptual planning

It was late autumn 2007 and the planning process was set in motion. I spent the prior 2 years working out the idea in my head, evaluating Nike and Vibram’s release of the first modern ‘barefoot’ shoes, and shaping what ultimately would become the essence of Skora.  I was energized to finally begin building a fresh and alternative running shoe company.  The goal was to create a sexy performance shoe which mirrored barefoot-style running form. I knew I couldn’t do it alone.

I was fortunate to find an award-winning footwear designer who embraced the concept and was willing to embark on a journey to design something truly different.  The process was not without its challenges. We explored dozens of brand names concepts. We scrutinized over the tone and voice of the brand. We examined new material and structural options. We debated on the delicate balance of designing a barefoot-like shoe while maintaining key performance elements.  Designing a minimalistic running shoe is complex.  Form must follow function.  Starting a new company is invigorating, stressful, fulfilling and maddening – wouldn’t give it up for the world.