WHY RUN REAL™?
At SKORA we view Real Running as running how nature intended - efficient, effective and with ease. As the foot strikes the ground, contact is made in the middle of the foot, not at the heel. Running with a whole-foot gait results in less impact energy and force shock transmitted through the body than compared to the heel strike gait favored by conventional running shoes (built with large amounts of cushioning, support and a thicker heel).
“At SKORA we view Real Running as running how nature intended - efficient, effective and with ease.”
For years, we have been sold technology that is supposed to make the running process better than nature has intended. Despite the millions of marketing dollars spent, and countless studies, there has yet to be any conclusive proof that bags of air, gel, shock absorbers or fancy support systems work or decrease instance of injury. In fact, there are many studies that show the opposite.
There is indeed now a movement towards products that encourage more natural running form. Some call it "barefoot", "minimal" or "natural" or "free".
If you look closely however, you will find most of these products are little different than the running shoes built and sold with “advanced technical features” for years. "Natural" shoes that have thick heels and TPU shanks? Proprietary technical cushioning systems? Doesn’t sound so "natural", does it?
At SKORA, we reject the terms "minimal", "natural", or "barefoot-style" when it comes to running. We believe there is only one way to run that respects our bodies — simply put, it is Real Running. Nothing more, nothing less.
Run Real.
