skora story

  • The Running Event, 2014

    SKORA at The Running Event

    The SKORA team just wrapped up a successful showing at The Running Event in Texas, and a recap is in order.

    The Running Event (TRE) is one of the first times brands get to show off new product slated for the upcoming year to media and retailers. Not open to the public, TRE is primarily for brands to meet retailers and promote products to magazines and blogs.

    For retailers and distributors, it's a chance to seek out the coolest new items and talk to brands, while keeping an eye on what ...

  • Nudity, trail tumbles, and equipment malfunctions; Oh My!


    Runners have been called crazy, they've been called overly dedicated, and they've been called masochistic. But after hearing a few of these stories, there's one more word that you may have not thought of: comedians.

    The following are a collection of stories from our SKORA Insiders and, from what they tell us, are all completely true.

    Our first story has Mike Spangler attempting to impress his now-wife with his creek-jumping skills. Classic case of "hey watch this!" (he even said it!) and, ...

  • Obstacle Course Racing in SKORA

    Every athlete evolves.

    When I started running 10 years ago, my first run was in street shoes.

    I was a complete novice, but also a quick learner readily listening to my body . And in this case, my feet were telling me “please buy a pair of running shoes.” With little thought, I bought the first pair I saw at the store.

    Not long after lacing up my new sneakers, the evolution continued and I started signing up for trail running races. My love for the sport quickly grew as did the race ...

  • A Message From Our Founder

    To our runners,

    In just two short years, SKORA has become something greater than we ever imagined, and none of this would be possible without you. Thank you for sharing our passion for running, for telling your friends about us, for being our loyal customer and joining the SKORA community.

    Since launching in early 2012, SKORA has become an award-winning, global footwear brand. Our team has been laser-focused and fanatically dedicated to delivering on our mission:
    To elevate and enhance the ...

  • What's new with Spring/Summer 2013

    SKORA women's collection ss13
    With the launch of two new models, Core and Phase, many may be curious to know exactly what differentiates them from our inaugural shoes, Form and Base.

    This page will serve as a casual and to the point comparison of the differences between all SKORA models, to guide each runner to the style that is the best fit for their needs. Detailed descriptions of each shoe are available in our store.

    RO2 on Core and Phase
    Outsole Tech

    Form and Base are built on the R01 platform. This abrasion and wear resistant chassis is ...

  • Behind the Design: An Interview with Designer Richard Kuchinsky You’ve been involved with SKORA since the very beginning. Can you tell me how the concept for SKORA first started?

    RK: I met with SKORA CEO and Founder David Sypniewski in late 2007. In 2002, David, a runner, had been sidelined from injuries sustained while wearing conventional running shoes and had started barefoot running as a part of his recovery plan. He had an idea for an extremely minimal running shoe and brand and had asked me and my consultancy, The Directive ...

  • 500,000 steps and still going strong

    Shoe durability and longevity are reoccurring topics on forums and between runners when discussing shoe of choice. 300-500 miles is when most shoes are replaced. At this point in the life of a traditional shoe, EVA compression may become noticeable to the runner, affecting his or her running form. However, a shoe with a well built sole may have its upper fall apart far before the sole wears through.

    A good pair of shoes with plenty of miles on them fits like an old baseball glove. Perfectly ...

  • The Running Event 2011

    SKORA TRE 2011 Booth

    The Running Event (TRE) earlier this month in Austin, TX was SKORA’s first trade show and brand launch. Pulling off an event like this is not exactly...relaxing. But, hard work has its rewards.

    For us, the greatest reward was finally being able to share our story, face-to-face, with shoes in hand. With so much buildup, excitement, speculation, you name it - the moment the booth was complete with lights on and shoes hanging - was the moment it all felt so Real.

    SKORA’s reception was ...

  • First Catalog Photoshoot

    Our first real photoshoot reaffirms SKORA’s (long-awaited) launch is nearing ever closer.

    Our day started early on a foggy Portland morning, the last weekend of October. With a crew of five: photographer, assistant, digital tech and two athletes. We took on the challenge of shooting in 5 locations throughout Portland, guerrilla-style...

    We were fortunate to work with an amazing sports photographer that gets what we're about, and real runners that happen to look great in front of the ...

  • The Wait is Almost Over

    There have been loads of comments lately on our Facebook page like these:

    “I can't wait for these shoes!”
    “What's taking so long?”
    “We have to wait until February?”
    “Why do they cost so much?”

    We thought it might be time for a little introspection.

    As many of you know the SKORA journey started years ago when David was trying to find solutions to his chronic injuries, and discovered barefoot running. After finally being able to run pain-free, he started looking for performance ...

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