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  • Eugene Marathon & Bloomsday 12k

    Greetings runners!

    For most of us, the warm weather heralds peak racing season. Here in the Pacific NW of the US, home of SKORA headquarters, the list of local races seems endless. We are very excited to announce our presence at two great events: The Eugene Marathon and the Lilac Bloomsday 12k. The organizers of both events each host an expo in the days preceding their respective race.

    The 2012 Eugene Marathon is held on Sunday April 29th. Last year nearly 7,000 athletes crossed the finish ...

  • BASE & FORM Reviewed

    We're thrilled with all of the great reviews on the BASE and FORM models over the past few weeks. In case you missed them, here are a few highlights:

    A shoe for the serious runner: Wired Magazine
    Find your natural form with SKORA (FORM Reviewed): Competitor.com (video)
    First Look - WOW! (FORM Reviewed): Gumption Gear
    SKORA Redefines Minimalist (BASE Reviewed): Barefoot-Running.us
    SKORA FORM review: MinimalistRunningShoes.org
    FORM Takes on the World’s Finest (FORM reviewed): Average Guy Hits ...

  • Video spotlight on Competitor.com

    We were invited to talk about our shoes at Competitor.com's booth at The Running Event, this past December. Great time meeting Mario Fraioli and his crew.

    We talk a little about what makes the FORM shoe so unique. Watch the video here.



  • The Running Event 2011

    SKORA TRE 2011 Booth

    The Running Event (TRE) earlier this month in Austin, TX was SKORA’s first trade show and brand launch. Pulling off an event like this is not exactly...relaxing. But, hard work has its rewards.

    For us, the greatest reward was finally being able to share our story, face-to-face, with shoes in hand. With so much buildup, excitement, speculation, you name it - the moment the booth was complete with lights on and shoes hanging - was the moment it all felt so Real.

    SKORA’s reception was ...

  • First Catalog Photoshoot

    Our first real photoshoot reaffirms SKORA’s (long-awaited) launch is nearing ever closer.

    Our day started early on a foggy Portland morning, the last weekend of October. With a crew of five: photographer, assistant, digital tech and two athletes. We took on the challenge of shooting in 5 locations throughout Portland, guerrilla-style...

    We were fortunate to work with an amazing sports photographer that gets what we're about, and real runners that happen to look great in front of the ...

  • Testing in a Run Real World

    SKORA tester pairs
    In August we invited a group of runners to help us test the latest version of our Base and Form shoe models. (blatant plug: SKORA Shoes In Stores February 2012!)

    We really wanted to get some big miles on the shoes and hear from real runners about what we did right, and most importantly, what we did wrong when we designed our shoes.

    Runners filled out surveys that helped us determine which runners would be the best suited to give us fast, helpful feedback. It was very important for us to find ...

  • First reactions


    Every year in early August thousands of active and outdoorsy types descend on Salt Lake City, Utah for the Outdoor Retailer Show. There are over 1000 booths filled with everything you could ever want for hiking, climbing, paddling, camping and just about every other sport you could ever imagine doing outside... and even some you can’t imagine people do anywhere.

    There is a great representation of shoe companies at OR, and while most of them are more traditional in their footwear selection, ...

  • Sneak peek photo released

    We just posted a teaser shot of one of SKORA’s upcoming zero-drop running shoes. Our all-leather design with our anatomically rounded heel outsole. See for yourself on Facebook.com/RunReal.


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