Gift Cards. The perfect fit for every runner.


  • Elevation Motivation

    Screen Shot 2015-01-06 at 10.33.31 AM


    You gotta do em.

    Don't worry so much about upgraded GPS watches or nutrition. You must run up grades!

    That's where the ticket is, at the top. Run em hard in training so when the race comes around you can run up them easy but faster...and then you have enough gas in the tank to not be destroyed at the top so you can accelerate back down.

    If you're still not convinced, below are some quotes to get you up that hill!


    Attack the hill before it attacks you!

    Hills are speedwork in ...

  • 27 Reasons to Not Run a Marathon

    Running 26.2 miles is most definitely an astonishing feat, but not everyone is meant for it. Fall is a very busy marathon season, Twitter is full of race results and people complaining about taper madness. Seeing all this can make a marathon very temping for non or new runners. With that in mind, here are some reasons to not run a marathon.

    1. You may have to start running more.
    Having a goal race is a fantastic way to give new motivation and drive to your running. Generally 40 miles per week ...

  • Benefits of a Coach

    A common question among triathletes is about upgrades.

    Maybe a new frame? Wheelset? Disc Wheel? Or bike components?

    As Renato Canova put it so well, "The training plan should follow the athlete, not the other way around."

    Runners do not require a lot of gear, but triathletes can easily spend more on a wheel-set than runners spend on shoes in 3 years.

    People are always looking for quick fixes and magic bullets. But as we know, at the end of the day the engine is what moves the $5000 bike frame ...

  • Confidence

    "I know what I can do, so I never doubt myself"
    Usain Bolt

    Whoever you are, good running comes down to being confident.

    You take two equally fit runners, but the one with the confidence of Usain Bolt will always prevail.

    But what is the best way to actually determine what you need to do? What methods can be used to gain confidence?

    Enter the benchmark workout.

    These are basically training sessions that cover close to or all of the goal distance at the goal pace, with some recovery between ...

  • The Importance of Winter Training

    First snowfall in Spokane with Skora running
    A wise man once said that triathlon is a winter sport that is merely played out in the summer. This is meant to remind athletes that while summer training is important, consistency throughout the colder months is much more crucial to summer success.

    Podiatrist Dr. Nick Campitelli recently tweeted, "What is the most crucial part of Hal Higdon's 12 week marathon training programs? The six months leading up to it."

    With strong training during the winter, it would even be feasible for an athlete ...

  • Passive Activism

    Activism is engaging in an activity to inspire change. Passively doing so implies you are not purposefully acting to inspire this change, yet still stimulating it. This is something you likely do every single day.

    If you are reading this publication, chances are that you are a fitness or health enthusiast. Passive activism is what you are doing every time you head out the door to go for a run, commute by bike to the grocery store, purchase organic, SMILE, or eat mindfully. You are not out ...

  • Form of No Form

    Shaolin Abbott: I see your talents have gone beyond the mere physical level. Your skills are now at the point of spiritual insight. What is the highest technique you hope to achieve ?
    Lee: To have no technique.

    Running and martial arts are both the practice of repeating simple movements. A martial artist must practice basic technique over and over again until it becomes second nature. Take a movement and do it a million times and it becomes instinctual. The same can be done in running. ...

  • To the one who endures

    Endurance is one of the most difficult disciplines, but it is to the one who endures that the final victory comes.
    - Gautama Buddha

    One of the most important qualities of success in running is the ability to endure. To endure the hours and hours of training, day after day, week after week. Enduring early mornings, bad weather, and skipping the birthday cake all can contribute to victory. Finally, to endure the distance and time during the event. Victory comes not to the swiftest, but to the ...