Pre-Order your SKORA shoes now!

SKORA zero-drop running shoes encourage your natural running form.

Men’s Spring 2012 BASE models in blue and silver.

Injury-free running is a part of a bigger puzzle, shoes are a key piece.

Men’s Spring 2012 FORM goatskin leather models in natural and black.

Welcome. We build performance running shoes that are flexible, low to the ground & offer a barefoot-like feel. Performance can be beautiful.

The human body is designed for running. As a complex system of muscles, tendons and biofeedback loops, a runner's gait is automatically adjusted efficiently and effectively countless times in every foot strike cycle. Unlike conventional running shoes, SKORA® footwear has been designed to take advantage of this incredible, naturally engineered process -- not correct it.

Run Real

SKORA runner in black FORM shoes

At SKORA, we view Real Running as running how nature intended. As the foot strikes the ground, contact is made at the mid/forefoot, not at the heel. Compare this to running in conventional running shoes, built with large amounts of cushioning, support, and significant heel-toe drop, resulting in heavy heel-striking. A more natural running style promotes a more efficient gait which helps reduce impact-related injuries. Run Real.

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Running Revolution

There is indeed now a movement towards products that encourage more natural running form. Some call it “barefoot”, “minimal” or “natural” or “free”. If you look closely however, you will find many of these products are little different than the running shoes built and sold with “advanced technical features” for years. “Natural” shoes that have thick heels and TPU shanks? Proprietary technical cushioning systems? Doesn’t sound so “natural”, does it?

“Natural” shoes that have thick heels and TPU shanks? Proprietary technical cushioning systems? Doesn’t sound so “natural”, does it? At SKORA, we don't subscribe in hype or made-up running terms. We believe there is only one way to run that respects our bodies - simply put, it is Real Running. Nothing more, nothing less.

Run Real

Run Real is more than a statement, it is a way of conducting business. We believe that runners are smarter than most brands give them credit for. We are free-thinking and challenge conventional wisdom. We believe in common sense, rational principles and challenging the status-quo.

Where We Stand

Barefoot running is the transition point to barefoot-style running. Understanding how to run properly barefoot is essential to injury-free and enjoyable barefoot-style running. We recommend incorporating barefoot running at least once a week into your running routine to re-set that mind- body-feet connection.

At SKORA, we don't think our shoes are going to solve every problem or prevent every issue. Injury- free running is a part of a bigger puzzle. You'll need a comprehensive running plan which includes nutrition and a prudent training schedule that includes cross-training and proper equipment when needed. Run Real™.

SKORA, RUN REAL

Tech

For years, we have been sold technology that is supposed to make the running process better than nature has intended. Despite the millions of marketing dollars spent, and countless studies, there has yet to be any conclusive evidence that bags of air, gel, shock absorbers or fancy support systems work or decrease instance of injury. In fact, there are many studies that show the opposite.

SKORA's attention to detail deliberately reduces the amount of technology "needed", recognizing the incredible efficiency of the human foot and capturing and encouraging our natural biomechanics.


About Us

SKORA Office, Portland Oregon

At SKORA, we look at things differently. We believe that running shoes should be built to encourage running performance that is as biomechanically correct as possible, with minimal interference. Our footwear lets people run naturally. Run Real is our philosophy and we stand by it.

SKORA was founded in 2008 by ordinary runners that were tired of all the hype, and tired of the injuries that their traditional shoes were causing or aggravating.


SKORA is made by runners, for runners. Run Real.

Blog

Video spotlight on Competitor.com

We were invited to talk about our shoes at Competitor.com’s booth at The Running Event, this past December. Great time meeting Mario Fraioli and his crew. We talk a little about what makes the FORM shoe so unique. Watch the … More

The Running Event 2011

The Running Event (TRE) earlier this month in Austin, TX was SKORA’s first trade show and brand launch. Pulling off an event like this is not exactly…relaxing. But, hard work has its rewards. For us, the greatest reward was finally … More

First Catalog Photoshoot

Our first real photoshoot reaffirms SKORA’s (long-awaited) launch is nearing ever closer. Our day started early on a foggy Portland morning, the last weekend of October. With a crew of five: photographer, assistant, digital tech and two athletes. We took … More

The Wait is Almost Over

There have been loads of comments lately on our Facebook page like these: “I can’t wait for these shoes!” “What’s taking so long?” “We have to wait until February?” “Why do they cost so much?” We thought it might be … More

Testing in a Run Real World

In August we invited a group of runners to help us test the latest version of our Base and Form shoe models. (blatant plug: SKORA Shoes In Stores February 2012!) We really wanted to get some big miles on the … More

First reactions

Every year in early August thousands of active and outdoorsy types descend on Salt Lake City, Utah for the Outdoor Retailer Show. There are over 1000 booths filled with everything you could ever want for hiking, climbing, paddling, camping and … More

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