You gotta do em.
Don't worry so much about upgraded GPS watches or nutrition. You must run up grades!
That's where the ticket is, at the top. Run em hard in training so when the race comes around you can run up them easy but faster...and then you have enough gas in the tank to not be destroyed at the top so you can accelerate back down.
If you're still not convinced, below are some quotes to get you up that hill!
Attack the hill before it attacks you!
Hills are speedwork in ...