Gift Cards. The perfect fit for every runner.
  • The 5 Coolest Types of Runners

    If you want perfect conditions, you'll never get anything done!

    You've likely seen the lists of various types of runners.

    Like this one.

    And this one here.

    Oh, and let's not forget this video!

    All joking aside, what about that list of best of the best runners? The ones who inspire all of us and we really look up towards, no matter how fast or slow you are, those are who I'm talking about, now.

    The Coolest Runners we all Know

    The coolest types of runners that we all know and are all inspired by.

    Those Who Say F the Weather

    The bearded guys who come back with more ice than beard on their face. The ones wearing snowboarding ...

  • From Amateur to Advanced


    For those looking to simply enjoy the run, going out and running whatever feels good on that day is a great plan.

    However, for anyone looking to seriously improve upon their running fitness, proper planning and progression must be taken in to account.

    Simply going out and running will only get you so far in the way of PRs and the time will come when this "plan" will stop working. The day this happens is the day you are no longer a newb.

    Here's what comes next:

    Increase Volume

    This is likely ...

  • Things Runners Hate


    We've all dealt with these, just comes with the territory.


    "Did you win?"

    No, no I did not. Not that I was even trying.

    "I do marathons, 5k's are my favorite distance"

    That is not a marathon.

    Complains about how much we eat.

    Being a runner means every pizza is a personal pan pizza.

    People who chat with you during races.


    Forgetting the chafing creme

    I usually don't hate this under I get under the shower...

    The first month of the new year.


  • To give anything less than your best is to sacrifice the gift


    Steve Prefontaine said that, years ago.

    Possibly the most quoted running quote...ever?

    It holds as a good reminder of how lucky we are to be able to enjoy the sport of running, and to not take it for granted.

    However, I feel it is also often misunderstood. To do your best is not always to do your hardest. Like time, your best is relative.

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    During a track workout, doing your best may mean running at 110% of 5k pace for a number of 400m repetitions. No need to go faster, but you would prefer ...

  • "Pain is Inevitable, Suffering is a Choice"


    You know the face.

    That look we get when the discomfort really starts to set in.

    We can feel the finish line. It's only minutes away. The faster we run, the sooner the pain will end.

    Yet, this pain is not suffering. We want this, crave it. It gives us a high and makes us feel human. Non-athletes don't understand that we choose this.

    "It's at the borders of pain and suffering that men are separated from the boys." -Emil Zatopek

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    The person who sets out to become an artist at the mile is ...

  • Spicing Up the Long Run

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    Few things in running are more consistent than the weekend long run.

    One can easily get into the habit of getting lazy with this workout and just going out for 2-3 hours at an easy pace.

    Recently I was talking to an athlete with a Boston qualifying marathon time, who said she has never done anything but "get the miles in" during her long runs.

    If your weekend long run has become a dreaded boredom induced two hour slog, I'd suggest you take a peak at the below suggestions to spice it up a ...

  • Elevation Motivation

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    You gotta do em.

    Don't worry so much about upgraded GPS watches or nutrition. You must run up grades!

    That's where the ticket is, at the top. Run em hard in training so when the race comes around you can run up them easy but faster...and then you have enough gas in the tank to not be destroyed at the top so you can accelerate back down.

    If you're still not convinced, below are some quotes to get you up that hill!


    Attack the hill before it attacks you!

    Hills are speedwork in ...

  • The Running Event, 2014

    SKORA at The Running Event

    The SKORA team just wrapped up a successful showing at The Running Event in Texas, and a recap is in order.

    The Running Event (TRE) is one of the first times brands get to show off new product slated for the upcoming year to media and retailers. Not open to the public, TRE is primarily for brands to meet retailers and promote products to magazines and blogs.

    For retailers and distributors, it's a chance to seek out the coolest new items and talk to brands, while keeping an eye on what ...

  • Nudity, trail tumbles, and equipment malfunctions; Oh My!


    Runners have been called crazy, they've been called overly dedicated, and they've been called masochistic. But after hearing a few of these stories, there's one more word that you may have not thought of: comedians.

    The following are a collection of stories from our SKORA Insiders and, from what they tell us, are all completely true.

    Our first story has Mike Spangler attempting to impress his now-wife with his creek-jumping skills. Classic case of "hey watch this!" (he even said it!) and, ...

  • How to adjust your running for the winter

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    Most high-profile events of the year are past, yet there are still plenty of shorter races this season.

    Thanksgiving is the most raced day in the United States, and then you often have races both on Christmas and New Years as well.

    If you wish to perform to the best of your abilities at these events, you must continue training into these winter months to stay sharp. When comparing winter and summer training and racing, there are a number of considerations of which you must be mindful.

    Mental ...

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