The Running Event 2011
December 20, 2011The Running Event (TRE) earlier this month in Austin, TX was SKORA’s first trade show and brand launch. Pulling off an event like this is not exactly…relaxing. But, hard work has its rewards. For us, the greatest reward was finally … More
First Catalog Photoshoot
November 2, 2011Our first real photoshoot reaffirms SKORA’s (long-awaited) launch is nearing ever closer. Our day started early on a foggy Portland morning, the last weekend of October. With a crew of five: photographer, assistant, digital tech and two athletes. We took … More
The Wait is Almost Over
October 6, 2011There have been loads of comments lately on our Facebook page like these: “I can’t wait for these shoes!” “What’s taking so long?” “We have to wait until February?” “Why do they cost so much?” We thought it might be … More
Testing in a Run Real World
September 12, 2011In August we invited a group of runners to help us test the latest version of our Base and Form shoe models. (blatant plug: SKORA Shoes In Stores February 2012!) We really wanted to get some big miles on the … More
First reactions
August 29, 2011Every year in early August thousands of active and outdoorsy types descend on Salt Lake City, Utah for the Outdoor Retailer Show. There are over 1000 booths filled with everything you could ever want for hiking, climbing, paddling, camping and … More
Does Barefoot Running Cause Injuries?
June 29, 2011[Image credit: ClintJCL] For all of the articles that pop up out there about barefoot running and it’s benefits, there are some naysayers out there. Recently, Matt Fitzgerald wrote about the topic on Competitor.com. The article goes on to raise … More
Top 10 features to look for in running shoes
June 21, 2011Everyday it seems the running shoe market is growing larger. The walls of your local running store are probably overflowing with the “newest and greatest” minimal shoe. So how do you choose from this glut of lightweight shoes? We at … More
Things change, usually for the better…
June 11, 2011Product design and development is a process. A process that challenges not only your concept but also your patience and endurance. Over the past couple of months here at SKORA, one of our challenges was the fit and function of … More
Sneak peek photo released
June 8, 2011We just posted a teaser shot of one of SKORA’s upcoming zero-drop running shoes. Our all-leather design with our anatomically rounded heel outsole. See for yourself on Facebook.com/RunReal.
Finding what’s right for you
June 4, 2011[Image credit: drinksmachine] Barefoot and minimalism have come a long way in the last few years; I’d be hard pressed to see anyone today coating a sock with rubber to make their own minimalist footwear. The market is full of … More
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